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Patrician

Introducing a new wine concept that seamlessly marries tradition and modernity, resulting in a design that captures the essence of the past while embracing the innovation of the present. At the heart of this concept lies the label – a masterful representation of a timeless column, reimagined through a contemporary lens. This design breathes life into the historical symbolism of columns, which have always stood as steadfast symbols of strength, support, and grandeur.

Service

Wine label design

Client

Vifrana

Year

2023

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The Embossed Column: A Textured Ode to Heritage

Enveloping the capitol is the "column part," a masterstroke of design that pays homage to the past while infusing the label with a tangible, tactile dimension. The column part is adorned with exquisite paper embossing, delicately tracing the contours of the column's classical architecture. This embossing technique not only adds depth and texture to the label but also harkens back to the craftsmanship of ancient artisans who sculpted stone with meticulous detail.

Through this column motif, the design poetically speaks to the wine's essence – a culmination of time-honored craftsmanship and contemporary artistry. The embossing also serves a functional purpose by subtly guiding the fingers and enhancing grip, ensuring a seamless pouring experience.

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Design process

In the intersection of the capitol's ever-changing hues and the column part's textured embrace, this wine label presents a harmonious union of tradition and innovation. It encapsulates the core values of the brand: a deep-rooted respect for heritage paired with an unyielding commitment to pushing boundaries. With its sleek, modern lines and intricate embossed details, the label beckons wine enthusiasts to embark on a journey that seamlessly bridges the gap between the past and the present.

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